Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/bUyQeExuId8/twitters-latest-event-integration-highlights-new-approach-fan-interaction

Twitter’s latest event integration, linked with the Australian Open, highlights a new way Twitter may be looking to approach such events, with a bigger focus on the fan experience, as opposed to the event action itself.

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