Originally at http://feeds.searchengineland.com/~r/searchengineland/~3/qmmQA5ytXAY/tying-keywords-to-conversions-in-a-not-provided-world-240961

Identifying and focusing on the keywords that drive traffic and conversions is critical to success in both organic and paid search campaigns. Yet, it’s harder than ever to identify those keywords. Google’s encryption of search referral keywords means that SEOs have no visibility into natural search…

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