Originally at https://searchenginewatch.com/2016/04/21/understanding-our-love-of-visual-content/

We are experiencing an omnipresent visual domination lately and it’s not expected to change any time soon. So what makes us love visual content?

Whether it’s an image, or a video, people prefer consuming information in a visual form, as it’s more appealing, which leads to an increased engagement. Human beings are naturally drawn to visual content and any type of it may enhance a post’s performance.

Types of visual content

Visual content is a broad term that includes many types of content and the main ones are:

Images (photography, quotes, memes, screenshots, GIFs, etc)
Infographics
Videos
Podcasts
Presentations
Data graphs

All of them can be very engaging and a mixed use of them can create an effective content marketing strategy, provided that they are used appropriately for each medium, always by taking the audience into consideration.

Appealing visual content

Visual marketing at the forefront of social media

Social media has significantly relied on visual content, as it manages to grab the users’ attention, while its varying types (eg. the rise of infographics, or the domination of videos) allow it to maintain its popularity.

It is estimated that 63% of social media is made up of images and we assume that this number will only increase in the next years (especially if we also add videos to it).

The psychology behind our love for visual content

Every popular social network could attribute its success to the right use of visual content and the way it is offered to the users, in order to create the right balance between words and visuals.

According to BuzzSumo, Facebo…

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