Originally at http://tracking.feedpress.it/link/9375/2810089

Posted by randfish

[Estimated read time: 8 minutes]

Back in February, we explored balancing keyword targeting with concept targeting. This time around we’re looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today’s Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about using related topics and semantically connected keywords, not just for keyword research — although that is a potential use and application — but also for some of the on-page SEO processes that we run.

Now when I say “related topics and semantically connected keywords,” I’m not actually talking about the things that you would find through a traditional keyword research process. The idea here is not to say, “What other things are people searching for that I could target?”

This is really trying to define two different, unique kinds of use cases or extractions for keywords.

Those are: What are keywords (well, words and phrases overall), unique words and phrases that are used on more pages and paragraphs and phrases that contain the query you’re going after across the Web, and what are terms and phrases that are used by more pages that rank for that particular query?

This may sound a little technical, but it’s not too hard. Once I show you these examples, I think you’ll grasp it real quick.

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