There it is, hanging on the wall, staring us down—its massive, white face with a blank, squeaky-clean stare. Sitting in its shadow, we spitball and brainstorm while leaning back into the most ergonomically creative position (sneakers up on the table).
It’s our ritual, our process, and the way we tackle each new piece of content. But we need to ask ourselves: with the amount of content we must produce, is the same old process we’ve done for years the best way to move forward?
The scene above is the same in every company. Content creation is seen as a creative experiment, following a linear process that begins with brainstorming, moves into production, gets released into the wild, and then is measured according to its aggregate engagement at a future date.
In 2012, a group of marketers got together to find a better way. They created a systematic way to get better results faster, and with less effort. This was the birth of the agile marketing manifesto.
Agile is a process of creation that believes in the power of iteration, and in user feedback over singular genius. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. However, agile is such a simple idea—“Ask, Create, Revise”—that its true value is often misunderstood.
Here is breakdown of the true value of agile content marketing, and why a simple change in the way you create content will systematically increase the value of each piece of content you create, allow you to do it in a third of the time, and reduce the risk of content failure.
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