Rob Bucci, the CEO of STAT, delivered a fascinating talk at BrightonSEO last week about the mystery of featured snippets, using his observations after analysing one million queries.
Here’s a round-up of the talk, featuring Rob’s advice on why featured snippets are important and how to increase your chances of obtaining them.
What is a featured snippet?
A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results. It’s extracted from a webpage, and includes the page’s title and URL.
There are three types of snippets, depending on the query:
According to Rob Bucci and STAT, paragraph snippets are the most common, occupying 82% of the featured snippets, with list snippets appearing in 10.8% of the results and table snippets in 7.3%.
Why are featured snippets so important?
With featured snippets you can leapfrog the competition to position zero. Even if you organically rank fifth. @STATRob #BrightonSEO
— Search Engine Watch (@sewatch) April 22, 2016
Featured snippets offer various benefits for any site that can use them effectively.
1. Maximum authority
By obtaining a featured snippet you prove that Google chose your page over others as the most useful one to users’ relevant queries.
2. Beating the competition
When Google chooses your site to be the quick answer to a specific question, the result is displayed above the organic results,…
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