Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/PudxYakWYL0/what-proximity-based-marketing

Today’s smartphone-toting consumers are relying on new ways to find local businesses, which may include recommendations from social networks, customer reviews social-local apps like Yelp, retargeted ads from business websites previously visited, and increasingly, opt-in push notifications containing mobile coupons and promotions triggered by beacons and geofences from nearby businesses.

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