Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/qE1an8UPc5k/what-retargeting-and-how-does-it-work

Are you using retargeting in your digital advertising efforts? It can be an incredibly effective tactic – studies have shown that site visitors who are retargeted with display ads are 70% more likely to convert on your site

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