Originally at http://tracking.feedpress.it/link/9375/3574037

Posted by randfish

Picture this: You discover that your site is ranking for a keyword you’ve been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today’s Whiteboard Friday.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about what to do when the wrong page is ranking for the keywords that you care about. This happens to pretty much every site I have ever dealt with. People have this big frustration that, “Hey, searchers are performing a query. I’m trying to come up with this URL, and instead Google is ranking this other URL for my website.” It’s not universal on every query, but it happens to nearly every site on at least a few of their queries. There are ways that you can deal with it.

First off, I’d urge you to prioritize when you’re going through this process, prioritize only the ones that matter the most to you. So take good care to look through your Google Webmaster Tools/Search Console now, and look at the keywords that are sending you the most traffic, look at the URLs that are receiving the most traffic from Google search, which you could see in your Web Analytics or your Moz Analytics account. If you notice that there are particular high-value queries that are sending traffic to URLs that you would prefer would go to other URLs, because you believe those are more relevan…

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