Originally at http://feeds.feedblitz.com/~/157532721/0/convinceandconvert~What-We%E2%80%99ve-Learned-About-the-Future-of-Influence-Marketing/

Heidi Sullivan_InstagramWhere Shall We Go From Here?

Onward and upward, of course!

Using the cumulative knowledge and guidance of Heidi Sullivan and Todd Cameron on the Influence Pros Podcast, you can’t help but take your marketing skills up a notch after every episode. And lucky for us, they are willing to share everything.

Heidi and Todd discuss new ideas weekly, letting influencers tell stories in their own ways, building trust, staying authentic, and implementing the latest and greatest technology, including video content.

Todd currently leads the marketing team at TapInfluence, an influencer marketing automation software company, and Heidi is an SVP at Cision, the global media intelligence juggernaut. Together they have well over 30 years of experience in the marketing, content, and PR industries.

In This Episode

Why celebrities are absolutely not the most important endorsers to pursue
How the the key to all influence marketing success lies in the word ‘authenticity’
Why it is so important to let your influencers resonate with their audiences
How to build trust in your relationships with your influencers
How the next big frontier looks to be video content


Quotes From This Episode

“It’s all about moving to video and video content. It makes everything more personal.” —@redfoxstrategy

”When brands try to control the message too much you lose that important authenticity.”  —@hksully

“It’s not about just social celebrity. Even though it gets a lot of press, it’s probably less than 1% of the Influence Universe.” —@redfoxstrategy

“Influence isn’t a brand new thing…it’s been part of everything we’ve ever done in marke…

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