Back in November 2015, Yahoo Product Ads officially launched, an umbrella name that encompassed a few different types of ad units within the Yahoo Gemini universe.
I’ve been working specifically with the Search Product Ads unit, which appears on Yahoo.com search results properties with feed driven product ad units.
You might be saying, “Wait, those were there before!” and you would be right. What’s changed is now those ads can now be served by Yahoo from Yahoo submitted feeds through a Yahoo Gemini Merchant Center.
Previously, that inventory had primarily come from the Bing partnership that was renegotiated earlier in 2015. As a result, the amount of traffic being served from Bing Ads started to shift, especially as it pertained to mobile, of which most of the product ads are to come from Yahoo Product Ads or their partners, which does include the deal they also signed with Google in October 2015.
Things to beware of
Yahoo has begun to take advantage of this Google deal, serving Google Product Listing Ads and Bing Ads Product Ads on some Yahoo.com desktop SERPs as a part of the search partner network, as well as testing text ads with extensions from Google in the sidebar results.
Which means that if you are advertising on Google and Bing currently there’s a good chance, particularly in desktop results, that your ads are showing on Yahoo.com SERPs in a multitude of variations of product and text ads from all three engines.
If you don’t have a Yahoo account representative, you may not be able to get started yet, otherwise, you’ll need to email the support team and wait for enablement
You’ll want to make sure the category that you want to advertise in is ‘open’ first
To submit a feed, you need a Dropbox account set up by Yahoo or Fetch
The feed specs for Yahoo mimics Google very closely, you should be able to utilize almost the exact same feed
There is not an offline editor and…
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