You Can’t Fake Authenticity
While technology and the way we communicate evolves at a rapid pace, there are some things that stay the same. Mainly, the importance of people skills. This is true for both people and businesses alike. Even the most well thought-out and perfectly executed social plan can fall flat if it loses sight of the essential humanity of its audience.
Dave has authored several best-selling books on the art of social. This body of work has now culminated in a book that addresses the very foundation of social, both online and off: people. Human beings manage social and human beings receive social. Yet somehow that human element can be forgotten amongst the plans, posts, and KPIs. Dave is here to bring us back to basics and get your social off the screen and into the heart of your customers.
In This Episode
How being interested (as opposed to interesting) leads to a more memorable and authentic customer experience
Why being happy doesn’t mean being right
How studying people skills leads to learning a new art
Why a single page business plan means more engaged and effective employee advocacy
How two simple questions lead to a deeper relationship within minutes
Quotes From This Episode
“Really get to know your audience and be super interested in who they are as individuals. They are going to be interested in you because of the fact that you’re interested in them.” —@DaveKerpen
“You’ve got to meet unhappy customers where they are and put yourself in their shoes.” —@DaveKerpen (highlight to tweet)
“There is an art and a science to both social media and people skills.” —@DaveKerpen (highlight …
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