It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML.
Accelerated Mobile Pages are designed to speed up the experience of browsing the mobile web, providing page load times which are anywhere from 15 to 85% faster than regular mobile pages. We know that site speed has been a signal in Google’s search ranking algorithms since 2010, and that Google has repeatedly given ranking preference to sites which are optimised for mobile.
Given these two facts, together with the fact that AMP is Google’s own initiative, and it isn’t much of a stretch to conclude that AMP websites are likely rank much better in search than sites with ordinary mobile webpages.
Yet the first survey conducted since the advent of AMP has found that uptake of AMP among professional SEOs is still relatively low. The survey, carried out by SEO PowerSuite, looked at awareness and uptake of AMP among a pool of 385 SEO professionals in North America and Europe.
Of the respondents surveyed, less than a quarter (23%) had taken concrete steps to implement AMP on their mobile sites since the feature’s launch.
Overall awareness of Accelerated Mobile Pages among respondents was high: 75% of the SEO professionals surveyed were aware of AMP. But of these, 21% said they were only aware of the existence of AMP “in passing”, meaning that altogether, nearly half of SEOs (46%) were either unaware of AMP or had only a passing awareness of the feature.
<img class="aligncenter wp-image-59315" src="https://searchenginewatch.com/wp-content/uploads/sites/25/2016/04/AMPawareness-1.png" alt="A column graph showing awareness of AMP among SEOs surveyed, with 21% of SEOs aware of AMP "in passing", 35% "have done SOME research" into AMP, 18% "have done A LOT of research" into AMP, while 25% are "not aw…
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