Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/Y6svVYhkLRM/why-patients-are-new-rockstars-pharma

Anyone who reads my column on a regular basis will know my views on patient-centricity within the pharmaceutical (and broader life sciences) industry. The significant volume of buzz around the concept is only meaningful when it translates into action with companies engaging with patients in a meaningful way.

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