In the past few years, videos have started taking over—and it’s easy to see why. They stimulate both the visual and auditory senses while packing a wealth of information into a short span of time. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool.
When it comes to your business, videos can offer a great boost in exposure and engagement. But why should the consumer trust you enough to click “play”? After all, they want knowledge, but they also want it given impartially.
Here’s where user-generated videos come in. They provide another voice for your company with no agenda or ulterior motive.
Video Provides a New Soapbox
We live in a world of instant access and many options of how to express ourselves. Feelings are tweeted, images are Instagrammed, posts are Facebooked, and pins are uploaded millions of times a day. If someone has an opinion, you better believe that it will be accessible to the entire internet community within minutes. For better or for worse, this is an outcome from our advancements in technology. It’s a reality that your brand should not only be aware of but also embrace.
As a brand, it is your responsibility to keep tabs on the content that is generated about you. This includes video. Mention is a great tool for that, as it not only tracks keywords, but also gives you analytics on what gets shared the most and lets you track your competitors. Great for tracking videos and comments alike, Mention can help you follow whoever’s following you.
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