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Why You Should Start Building Employee Advocacy on Day One

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Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. It is a cost-effective way to increase the reach of your posts and the visibility of your content. Your employees are a valuable asset you should be leveraging as part of your marketing efforts from the day they start working at your company (or even before they start). Employee advocates can help showcase your company culture, gain trust and credibility, and increase reach and visibility.

Every department can participate and become social advocates; don’t limit yourself only to sales and marketing. It’s true that 72.6% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. However, you can also use employees to recruit new talent and promote your company’s culture. Every employee who uses social media has followers, and by sharing posts with these followers, you are opening up your brand to an audience you may not have reached otherwise. With every new employee brings the opportunity to make your brand known to more people and to expand your content reach.

Gain Trust and Credibility

Employees are the most credible voices regarding the company’s work environment and integrity. Posts shared by employees create a level of trust to prospects and customers for your brand. Employee advocates bring the necessary human element to the brand. Salespeople and other employees may start the initial conversation that may eventually lead to conversion rates and sales.

The experience with salespeople and…

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