Originally at http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/E_9VEcuR4Gk/why-you-should-utilize-bloggers-blogging

With more than half of internet users claiming they read blogs, and blogs being the third most influential digital resource when making overall purchases, it’s evident that blogging and content creation is key for brands and companies. But it’s one thing to have your own blog, and a whole other ballgame to work with external bloggers as a brand or company to get outside people talking about you. 

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