Originally at http://feeds.feedblitz.com/~/154558174/0/convinceandconvert~Why-Youre-Not-Good-at-Social-Until-It-Embarrasses-You/

Susan Etlinger - InstagramBig Data. Big Results.

Susan is recognized as one of the most influential voices in Big Data. Not only does she have a TED talk that has been viewed more than one million times, but she is also a member of the board of The Big Boulder Initiative which is an industry organization dedicated to promoting the successful and ethical use of social data.

As we become more and more adept at collecting mass amounts of data from all the different social channels, there eventually comes a time where you need to revisit how that data is analyzed and interpreted.

According to Susan, that time is now.

She has watched the evolution of data and consumer habits and has seen a simultaneous change in how marketers need to interpret the data to keep it relevant. Unfortunately, this change is slow to happen, making analysis paralysis an all too familiar crippling occurrence for many. With her guidance, she will teach you how to utilize your data to become immediately relevant and impactful.

In This Episode

Why a plethora of social channels means putting yourself in the consumer’s shoes to figure out what works best
How the rise of data scientists leads to a better appreciation and utilization of data
Why disambiguation of data means putting the customer first in your analysis
How Facebook’s current algorithm allegations leads to a teachable moment on the relationship between humans and algorithms
Why the rise of visual content means new opportunities for influencers programs

 

Quotes From This Episode

“We have to put ourselves in the position of consumers and think about what it’s like to move from channel to channel, device to d…

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